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A promotion from Bayer Inc. of Toronto targeted parents of children four to nine years of age. The promotion offered a free computer game, available online or through a mail-in offer, with the purchase of Bayer's Flintstones Multiple Vitamins. "The Good Food Game" is designed to explain the basics of nutrition through a virtual field trip to a farm. Four applications teach children about Canada Food Guidelines' four major food groups. It also uses animation and games to show how food is produced. It has four levels of tile matching, ABC's and a cute arcade game where after you pick your favorite foods, you move a shopping cart and try to collect them all. The game can be downloaded from using passwords found inside specially marked packages of Flintstones Multiple Vitamins. A customer could also receive the game on CD-ROM by mailing in a proof of purchase. The game was created by Commix Communications of Toronto, a packaged goods marketing firm. The promotion is in conjunction with the back-to-school season. In-store materials and displays and online support, also created by Commix, backed the promotion, which ran until mid-December at various Canadian retailers Canada. |
