I found why google is so ineffective in it's search.
Unlike "internal" search, google indexed the page in general. It means that when search for Demise (for example), it takes in consideration the whole
http://www.legendsworld.net/AdventureLegends/1995.htm - 1995th. It means a lot of parasite matches, and no relevant ones. Example:
- When I search Demise, I get a lot of false-positive and seems no relevant ones. Just because "Demise" is too prominent.
- When I search Demise: Rise Of The Ku'Tan, it's better. I have 4 results, and one of them is relevant. And if press "show all results", it became whole 5. But it's because we have _long_ and quite specific name.
- Also, as it seems, there _was_ relevant result in the first query. Invisible. Because it was the same "1995 page", and it's in the search results, only Google shows another fragment - "It features conversations with dialogue options - wrong choices may even lead to your
demise."
Conclusion: it's more confusing than helping.