| Chex Quest | Digital Cafe / Ralston Purina | 1996 | |
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Chex Quest is a total conversion of the computer game Doom (specifically Ultimate Doom). This game, notable for being the first video game ever to be included in cereal boxes as a prize, was found in 5.7 million boxes of Chex cereal. In the game, the hero is the Chex Warrior, whose job was to fly to the planet Bazoik to save the citizens taken captive by Flemoids and use his zorcher to send those evil, flem-slinging creatures back into their own dimension. They we were giving away a custom-designed interactive game that was a $35 retail value, making it the highest-value toy ever offered in a box of cereal. They were able to do this partly because AOL covered the cost of stamping out all of those CD-ROMs in return for including a free trial subscription on the disc. ChexQuest was a huge success. What was intended to be a three-month promotion flew off retailer shelves in the first six weeks. The brand secured a 295 percent increase in incremental sales, a 48 percent increase in share points and 42 million free offline PR impressions. See also: #Chex Quest HD |
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